11/21/2023 0 Comments Funny voiceHowever, its conversational style (particularly on Twitter) means that it never feels overly promotional. TV and film) as the basis for most of its jokes, which means it is always able to highlight what is currently streaming. It is also particularly clever in how it uses its own content (i.e. Its tone of voice is not particularly outlandish or controversial instead it uses smart, subtle, and relatable humour to engage its target audience. Netflix has become one of those brands that you can rely on for a bit of a chuckle on social media. Once again Pep Guardiola gets his tactics wrong in a big game.Ī scarf when it’s pissing it down? That’s just going to soak up the moisture be dead heavy now. It also does some pretty amusing stuff on Twitter, using its wry humour to poke fun at well-known sportsmen and industry figures. The brand also transformed its Baggot Street retail store into ‘Paddy Power’s Passport Office’, on the back of the supposed surge in applications from UK citizens eligible for Irish passports due to Brexit. In 2019, for example, Paddy Power erected billboards in Dublin poking fun at Brexit ahead of Ireland’s Six Nations rugby clash with England. Paddy Power is also known for pushing the boundaries in its marketing campaigns, which are typically based around topical and often divisive topics. The general tone is laddish, colloquial, the way you would talk to your mates in the pub while drinking a big manly beer and watching big manly sport (which you’ve put a bet on, obviously).įair play to Arsenal, who are doing their best to make sure fans won't be disappointed if the UK Govt decides people shouldn't attend football matches anymore. Posted by Greggs on Friday, 14 February 2020 Paddy PowerĮffective tone of voice requires the brand to completely understand its target audience. Interestingly, Greggs takes a different approach on Facebook, creating effective visual gags that are designed to catch the attention as people scroll through their feed. The most notable example of this has been Piers Morgan, of course, who ironically helped the brand to create further awareness about its now-legendary vegan sausage roll. Greggs also generates engagement on social media by bantering with other public figures – particularly with those who dare to diss the brand. The I’m running late but never mind Greggs The morning after the night before Greggs This contributes to a Twitter feed that is consistently funny and engaging. Greggs tackles snobbery by championing its products and the people who love them, as well as chatting about everyday British culture. wet dreams aren't quite what they used to be.Ī post shared by Fridababy on at 2:01pm PSTīakery chain Greggs has perfected its tone of voice in recent years, delighting social media followers with its decidedly British sense of humour. Indeed, even though CEO and president Chelsea Hirschhorn has described Fridababy as the “non-Instagram-worthy part of parenthood”, its social media is awash with relatable humour, appealing to new parents with its witty and sarcastic tone. With products like ‘the buttwasher’ and ‘the gasspasser’, Fridababy’s tone of voice is unmistakeable, promoting the reality of parenting and pregnancy throughout its website and its marketing. This pretty much sums up its direct and darkly humorous tone of voice, which is essentially the opposite of most baby brands (which tend to be overly cutesy and sentimental). The who-do-I-call-in-the-middle-of-the-night-cause-my-baby-won’t-stop-screaming brand.” Selling a range of baby and pregnancy-related products, Fridababy describes itself as a “solution-based brand. Here are just four examples to appreciate. Overall, though, the brands that do it well tend to be confident, consistent, and entirely unapologetic. Humour is subjective, too, of course, meaning what makes one person ‘LOL’ will make another facepalm. However, there aren’t many brands who can consistently pull off humour without coming off as cringey or try-hard. One way to have a memorable tone of voice is to be funny.
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